Many clients often ask, “what’s the best way to get my website (therefore business) out there?” Although there are tons of paid search engine submission services and various paid marketing tools available, I believe the most overlooked and underestimated venue is good old-fashioned free PR! Yes, I said it – FREE PR!

What is this magical free PR alternative, you ask? The answer is as simple and as wonderful as an old school press release distributed via a variety of free (but very effective) channels. (more…)